Circus, the forefront innovator in food technology, proudly welcomes Björn Pölking as the new Vice President of Culinary Excellence. With an extensive career spanning over three decades, including notable years at McDonald's, where he served as Senior Department Head of Menu Management, Björn brings unparalleled expertise in culinary innovation and system conceptualization.
In his new role at Circus, Björn will be responsible for enhancing culinary excellence by overseeing the development and implementation of innovative menus and gastronomic experiences. His experience and visionary approach will contribute significantly to shaping the future of Circus's culinary offerings, utilizing cutting-edge technology and strategic conceptualization. Björn's responsibilities will include driving new product development, refining menu selections, and ensuring Circus remains at the forefront of delivering exceptional and technologically advanced culinary experiences.
Björn Pölking played a key role in shaping the global fast-food landscape during his tenure at McDonald’s. Spearheading initiatives, he significantly impacted over 1300 McDonald's restaurants and McCafés. Beyond introducing new offerings, he played a crucial role in evolving the existing "core" range to align with consumer preferences and market trends. As the Germany representative of the Global Menu Council, Björn contributed to international product developments and launched unique brands within the McDonald's portfolio.
Björn Pölking's appointment as Vice President Culinary Excellence aligns perfectly with Circus's mission to transform the food industry through innovation and exceptional customer experiences. Through a strategic integration of automation and digitization, addressing operational challenges in gastronomy, the company provides a broad range of customizable dishes to meet the diverse tastes of its customers.
"At Circus, I see a tremendous opportunity to use my culinary expertise to create high-quality dishes as efficiently as burgers at McDonald's," says Björn Pölking. "I'm excited to be part of a team that is redefining culinary experiences through cutting-edge AI and in-house technology."
“We are pleased to welcome Björn Pölking to our team at Circus. With his considerable experience and notable contributions to the gastronomy and food industry, Björn is a valuable addition. His expertise will play a significant role in enhancing our culinary offerings," says Carsten Wille, CMO and Co-Founder of Circus.
"His wealth of experience and notable accomplishments in the gastronomy and food industry serve as a testament to the transformative potential Circus holds in reshaping the culinary landscape. Björn's background reinforces our commitment to revolutionizing how people perceive and enjoy food. Together, we are poised to revolutionize the food experience from its core, setting new standards for innovation and excellence", says Nikolas Bullwinkel, CEO and co-founder of Circus.
